Regional Government of Indonesian Hotel and Restaurant Association (PHRI) of East Java has successfully held its annual event, the 13th Regional Meetings (Musda). The 13th Musda was held from October 9th – 10th 2013 at Royal Tretes View Hotel. In this year, the theme that PHRI brought was “Enhance the Activity of Toursim by Empowering Tough and Competitive Business / Industry”. It was followed by 150 participants who are the owner and head of hotel and restaurant from all over East Java.

Indonesian Hotel and Restaurant Association (PHRI) of East Java has an important role in the sustainability of ISC’s products. The participation of ISC’s product in PHRI has been giving a good impact especially in the product usage. Furthermore, it was an honor for ISC to get involved in their 13th Musda as a sponsor, considering that PHRI have a high qualification to be listed in their list.

In this event, ISC as a sponsor for 13th Musda of East Java had an opportunity to have a space in their lounge to introduce and promote our products. By mingling in every session, ISC could expand the networking and get in touch with many potential customers. Through our booth, the participants of 13th Musda could get deeper information, both of our products and our company. Moreover, in our booth, the Barista showed their skill in making coffee drinks by using manual espresso machine, Gino. It attracted many participants who were interested with our coffee machine by seeing the demonstration directly.

It has been always a good experience and opportunity to get involved in any events held by Indonesian Hotel and Restaurant Association (PHRI) of East Java. By making a good relationship with PHRI, it could enhance ISC in the future. Through this event, ISC has shown its capability and its existence to be one of the Indonesian finest coffee sources, and public could be more acknowledged by our genuine product.