Specialty Coffee Association of Japan (SCAJ) has held its annual event of coffee festival from September 25th – 27th, 2013. This year’s event was also marking the 10th anniversary of SCAJ itself. With the theme “The Best Coffee Experience”, SCAJ 2013 offered a perfect chain of events to the coffee lovers from seed to cup, whereby customers could enjoy the very best specialty coffee experience.
Held at Tokyo Big Sight West Hall 4, SCAJ 2013 has successfully drawn attention to its 22,841 visitors for three days. With a full support from the Ministry of Foreign Affairs of Japan, some seminars and competitions have held, such as:
• Coffee producing country seminars
• Company seminars
• Committee seminars
Competitions in 2013:
• Japan Barista Championship
• Japan Siphonist Championship
• Japan Cup Taster’s Championship
• Japan Hand Drip Championship
• Roast Master’s Championship
• World Siphonist Championship
Through its representatives, Ms. Naugan Simanungkalit, as USA Regional Manager and Ms. Nabila Raisya, as International Marketer, ISC paid a visit to SCAJ event of coffee festival from September 25th – 27th, 2013 paidsome visits to the client’s booth to expand the long term business relationship, conduct some meetings with many new potential customers, and promote the single origin coffee from ISC paid a visit to SCAJ event of coffee festival from September 25th – 27th, 2013 coffee plantation located in Pakpak, Dairi, North Sumatera, where about more than 400 hectares of the plantation was the acquisition from one of coffee company in Japan.
Moreover, the mission itself was to have Indonesian coffee to be more established to the coffee players in Japan. We all hope that Indonesian coffee could be better known and loved, not only by Japanese coffee lovers, but by all coffee lovers from around the world and ISC could escalate its distribution channel in Japan market as well.
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