On 14 June, countries worldwide celebrate World Blood Donor Day with events to raise awareness of the need for safe blood and blood products and to thank voluntary unpaid blood donors for their life-saving gifts of blood. The theme of the 2012 World Blood Donor Day campaign, “Every Blood Donor is a Hero” focuses on the idea that every one of us can become a hero by giving blood.

Regarding to it, Indonesia Specialty Coffee recently held a blood donation event on Saturday June 30th 2012 at the head office (Medan). The event’s background is to be more concern about children’s health especialy thalasemia, haemofilia and cancer patients.

More than 50 participants in this event. The participants are employees and also relations of Indonesia Specialty Coffee(e.g. HIPMI SU, Darma Tama, and Star Internusa). One of the participants, Amy (30 y.o, Housewife) gave her testimonial about blood donation, “This is my first experience on blood donation. I always affraid to have a blood donation. Couple weeks ago, I just knew that my niece live with thalasemia. Children with thalasemia needs us. It motivated me to participate on this blood donation event.

In this event, about 70 blood bags are screened by Blood Transfuse Unit Sari Mutiara Hospital and YOAM. This process required modern process techniques. There were 31 blood bags donated to Children Oncology Foundation Medan.

Blood donation is one of community relations event by Indonesia Specialty Coffee. Irfan Anwar (President Director of Indonesia Specialty Coffee) percieve; blood donation is a great activity and should be held once in three months.