Indonesia Specialty Coffee (ISC) participated in one of the biggest events in Medan, MEDAN MEGA FAIR 2011 from 1st to 10th December, 2011.  This annual event was held in order to promote supplier’s products and explore business opportunity with the entrepreneur in Medan. This international event was not only followed by local company but also from overseas such as Malaysia and Singapore. The Crews served all the ISC package variants, and found many interesting feedback from national as well as international visitors. ISC  got the privilege as the participant in the opening time due to the important guests attendance that were treated exclusively . Hopefully, through this event, ISC as a national product will be the leading brand in its premium market segment by carrying the best arabica wild luwak coffee in the world.