Sumatra is one of Indonesia’s most exotic islands and the world’s largest regional producer of Kopi Luwak, a rare and exotic coffee produced from the finest Arabica beans from the mountains of central Aceh. The civet or Luwak as it is called in Indonesia eat ripe red coffee cherries as one of its favorite foods. To exist in all segments, PT Coffindo has launched new product package Kopi Luwak, as high as 1 kilogram and the lowest quantity is 50 gram. “Demand for this type coffee is so high, and we have promising product to compete in the market,” said Arif Afandi, product supervisor Indonesia Specialty Coffee, PT. Coffindo. Price of Kopi Luwak 50 gram is USD $39. “Only this month, we have promotion discount by 25%,” adding him.