Indonesia Specialty Coffee

PT. Coffindo recently held the annual review meeting at the Grand Ballroom Tiara Hotel Medan on 21st January 2012. This convocation was attended by PT. Coffindo headquarter office Medan, PT. Coffindo Branch Office Jakarta and PT. Coffindo representative office Surabaya, Pekanbaru and Bali.The achievement , company’s expansion, and business plan realization during January – December 2011, successfully announced and presented. The next target and plans towards a year ahead of the 2012 period was also elaborated. PT. Coffindo keeps expanding the business line by establishing PT. Original Luwak, PT. Indonesia Specialty Coffee and proudly announces to launch PT. Indo Instant that brings out the coffee massive product. PT Coffindo shows the commitment to pursue to be the Market Leader in 2013.

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Indonesia Specialty Coffee (ISC) participated in one of the biggest events in Medan, MEDAN MEGA FAIR 2011 from 1^st to 10^th December, 2011.  This annual event was held in order to promote supplier’s products and explore business opportunity with the entrepreneur in Medan. This international event was not only followed by local company but also from overseas such as Malaysia and Singapore. The Crews served all the ISC package variants, and found many interesting feedback from national as well as international visitors. ISC  got the privilege as the participant in the opening time due to the important guests attendance that were treated exclusively . Hopefully, through this event, ISC as a national product will be the leading brand in its premium market segment by carrying the best arabica wild luwak coffee in the world.

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October 27th 2011- Tangerang, Indonesia Specialty Coffee has been in Gerebek Pasar at Alam Sutera. This program built to gain a brand awareness of Indonesia Specialty Coffee to the outlets in Alam Sutera that as known as a prestigious area. In one of the café, our barista, Aggi Ray Kusuma, has shown his ability as a Barista. Kopi Luwak has brewed in syphon coffee machine in front of guests and they all looked fascinating with the way how Aggi brewed the coffee and also the taste, it has a great flavor. During this program, they also have learned more about coffee including the consumer behavior in Alam Sutera.

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Commemorating the 66^th of the Republic of Indonesia Independence Day, Indonesia Government  celebrated the meaning of independence by conducting the ceremonial at Merdeka Palace Jakarta and attended by the society, ministries, state leaders, ambasadors, Vice President and President on August 17, 2011.

During the celebration at Merdeka Palace, glorious feast and special reception  of culinary and beverages dished up by inviting the local companies with good reputation to participate and provide their own products, Indonesia Specialty Coffee, was honered to be one of the participant in this occasion. Indonesia Specialty Coffee is well known as the producer of Arabica civet coffee from WILD Civet Cat labelled as Kopi Luwak, was the only one company that served  luwak coffee for President’s official invitees in fabolous garden party.

In addition, it was Indonesia Specialty Coffee pleasure  when received a visit from the Minister of Trade, Marie Elka Pangestu, who has praised the quality of Kopi Luwak coffee, and bought this premium wild luwak coffee on the national airline and at one of duty free outlets around the area of ​​international aviation. Hopefully through this event, Indonesia Specialty Coffee would be able to promote Luwak coffee that not only famous with the best flavor and the most expensive coffee in the world, but also the priority of Indonesia commodities.

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PT. Coffindo  recently held the first semester review meeting at JW Marriott Hotel Medan on 6 August, 2011. This convocation was attended by PT. Coffindo headquarter office Medan, PT. Coffindo representative office Jakarta and PT. Coffindo representative office Surabaya.The achievement , company’s expansion, and business plan realization during January – June 2011, succesfully announced and presented. The next target and plans towards months ahead of the second semester for July – December 2011 period was also elaborated. PT. Coffindo keeps expanding the business line by establishing PT. Original Luwak, PT. Indonesia Specialty Coffee and  proudly annouce to launch PT. Indo Instant that brings out the coffee massive product. PT Coffindo shows the commitment to pursue to be the Market Leader in 2013.

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The 9th Guangzhou International Hospitality Equipment & Supplies Fair 2011 held in China Export and Import Fair Complex from June 30th until July 2nd 2011. It is an international fair which followed by participants from many countries such as China, Indonesia, Japan, German, Italy, Spain, and USA.  It is a new beginning to expand and learn about China Coffee Market. PT Indonesia Specialty Coffee participated in SCAC (Specialty Coffee Association of China) to distribute the premium coffee of to many countries especially in China.

Even though the local visitors are facing some language barrier but most of them are excited and satisfied with the product, it can be seen from many visitors that showed their interest in finding out more information about coffee from Indonesia including the plantation, production process, green coffee bean, etc. There was also barista competition which held for 3 days and focused on the latte arts.  Most of barista are from China.  Hopefully by joining this exhibition, PT Indonesia Specialty Coffee will be the market leader of coffee export company in Asia.

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On this June 2011, North Sumatera Tourism Boar conducts annual event located in Medan, Merdeka Walk from June 10th – 12th 2011. This year’s event brings themes related to culture, “Rhythm of Batik, Ulos and Songket”. Through this cultural event there will be lots of traditional activities and fashion presented by “Oky Wong” who comes up with Batubara’s weaving. PT Indonesia Specialty Coffee as one of  North Sumatera’s coffee trading companies, not only participating, but also presents  its premium coffee product, Original Luwak coffee which aimed to expand the local market and  get closer  to all coffee lovers in Medan. PT Indonesia Specialty Coffee is expecting through this event able educate and share the market in order  to know more about Luwak coffee, which has been globally recognized  for the quality and taste.

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The 5^th Sumatera International Travel Fair (SITF) 2011 is held at the Tiara Convention Center in Medan , North Sumatra, from June 3^rd to 5^th. SITF also includes a Food Fiesta and Cultural exhibition from all provinces in Indonesia SITF has already attracted international buyers and sellers’ across the region. As at 18 April are confirmed 7 buyers from Europe, 6 from India, 1 from China, 4 from Yogyakarta, 1 from Bandung, and 20 PCOs (Professional Convention Organizers).

PT Indonesia Specialty Coffee which based in Medan, North Sumatera, is participating in this annual Fair. Focus on coffee bean export, PT Indonesia Specialty Coffee is offering the most premium coffee bean known as Original Luwak and also Indonesia Specialty Coffee, available from the bean to ground with interesting and exclusive packaging product.

In two days SITF, PT Indonesia Specialty Coffee exclusively offers 20% discount for all variant package of Original Luwak and special price for only IDR 49.900 for a cup of Original Luwak.

SITF for this year heads up the year with the theme “Sumatera Meeting Incentive Conference Exhibition (MICE) Tourism “

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We joined into the international exhibition in Houston, Texas, United States, SCAA (Specialty Coffee America Association) that hold on April 27th 2011 – 2nd May 2011, from 12 p.m until 5.30 p.m. At 23rd Specialty Coffee Association of America Exposition-George R. Brown Convention Center Houston Texas, United States. PT Indonesia Specialty Coffee exclusively presented the products such as The Indonesia Specialty Coffee including Lasuna Special, Sumatra Peaberry as known as Male Coffee, Sumatra Long Berry, Mandheling Arabica Grade 1, and Arabica Mandheling Grade 3, Civet Coffee with the premium brand, Original Luwak. During this prestigious event, PT Indonesia Specialty Coffee aside from promoted the products also appointed to be the representative of Indonesia Company which aimed to explore, promote, and cultivate the origin heritage of indonesia Coffee.

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As one of the premium coffee beans from Coffindo, Sumatera Peaberry coffee is served exclusively as the signature and complimentary drink at Illigals Hotel Jakarta, specialized by the rare and authentic taste also specific quality of Indonesian Arabica coffee. This is as our commitment to provide the best selection of coffee to our client and customer.

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